The colour scheme you choose for your vacation rental website can have a huge effect on the way people perceive your business.
The “wrong” colour combination can influence your business negatively as well as your prospective guests’ decision-making, however, choosing the right colours can help boost conversion and secure more bookings.
There is no formula that will guarantee 100% success and bookings, but here are a few best practices you can follow when choosing your website colour scheme:
Use your brand colours as the primary colours of your website
After establishing or at least working on your brand, by now you should have a pretty good idea of what your brand colour palette will be. Applying these colours across your website will help to promote consistency and recognisability of your brand.
Your colour scheme should suit your target audience
Studies show that approximately 57% of men and 35% of women prefer the colour blue whereas around 27% of women say they like the colour purple and the same percentage of men state it is their least favourite colour.
Seeing as men and women prefer different colours, keeping your target audience’s demographics in mind will help you when choosing your website’s colour scheme.
Similarly, if families with younger children is your market, it would suit them best if you use more playful colours on your website. This will send out the message that your vacation rental is child-friendly.
Use the 60-30-10 rule
When choosing the colour scheme for your website, it is best to use a minimum of three colours. Using more than 4 colours will only make your website seem complicated, difficult to read and navigate.
This is where you should keep the 60-30-10 rule in mind. To break it down for you:
60% – is the primary colour – this is your main colour that will anchor and fill most of the space.
30% – is the secondary colour that will support your main colour but is also contrasting enough to create interesting visual elements.
And 10% – is the accent colour which complements both your primary or secondary colours and is used to highlight specific features.
Using this decorating rule will help you create and give overall balance to any colour scheme you select for your vacation rental website.
Don’t forget your location and competitors
Drawing inspiration from your location and selecting colours that reflect your environment can help your brand be instantly recognizable and more memorable to your guests and can also help your website stand out from your competitors.
For example, if your property is located in a mountain range or in the Karoo, earthy/neutral colours would match your location, and if you are closer to the ocean, blues and whites would be a better match.
Use your accent colour with the call-to-action
The accent colour (10%) should be the colour that makes the most important features on your site stand out. This is the colour which will be used to highlight your “book now” or “call now” button.
Your accent colour is what stands out from the rest of your website.
Ensure the background colour and the text have enough contrast
Whether your potential guests are browsing your website on desktop or a mobile device, your text needs to be readable. You can achieve this on your website by ensuring there is a high enough contrast between the text colour and background colour you choose.
These are a few basic points that you can keep in mind when deciding on your vacation rental’s website colour scheme. For more in-depth information or assistance with building or designing your property website, do not hesitate to get in touch. Head over to our contact page, fill in our quick contact form and we will get in touch with you